OFood



How is this unique?



It educates people about organic food
It offers organic food recipe
It shows the farmers market schedule every week
It has nutritionist tips for healthy.

How does it help?



It helps people to understand the relationship between food and environment
It offers the users the location of the organic food market nearby
It teaches the users How to protect environment indirectly
It makes the users know their body and physical condition

Research



Why people choose organic food?

healthy eating

55% healthy eating

Organic

35% taste of organic food

No Chemical

53% avoiding chemical residues

animal welfare

31% animal welfare

care for the environment and nature

44% care for the environment and nature

Resouces

Information/Landing screen

TAKE A TEST

Test if the body is in health condition and get know more about the health

LOGIN AN ACCOUNT

Login an account and get know the coming events and new information about the organic food

HOW IT WORKS



test

Take a test and see if the body stay in healthy

resolution

Get know more information about healthy life and habit

event

Check the online organic events and pick some to check the detail

join

Join the picked events

share

Share the event to friends or public.

CHECK EVENT

Test the health level and start to join the orgainc life events.

menu list

APP STYLES

iconography

icons

type - Helvetica

Typographic

color themes

color

UI elements

ui

word list



TARGET AUDIENCE



AGE

55 - 70 yr
Later middle age
Children in college Parents

EDUCATION

Highly educated
Master’s degree
PhD's degree

ANOTHER INFO

Married
Suburban
Affluent

Ofood Project
Social Media

See full report with workflow, personas, testing and more works, please go to the bottom of the page and download the report.

chinese version