Hulu Logo Animation

It is hulu logo animation.

Idea Concept

The name Hulu comes from two Mandarin Chinese words, húlú (葫芦/葫蘆), "calabash; bottle gourd", and hùlù (互录/互錄), "interactive recording". The company blog explains:
”In Mandarin, Hulu has two interesting meanings, each highly relevant to our mission. The primary meaning interested us because it is used in an ancient Chinese proverb that describes the Hulu as the holder of precious things. It literally translates to "gourd", and in ancient times, the Hulu was hollowed out and used to hold precious things. The secondary meaning is "interactive recording". We saw both definitions as appropriate bookends and highly relevant to the mission of Hulu.”

Story Board Sketch

hulu story board 1

Story Board Digital

hulu story board 1
hulu story board 2
hulu story board 3
hulu story board 4
hulu story board 5

Static Mute Video Draft - Rough

It is a first static story board video with images.

Static Mute Video Draft - Final

It is a final static story borad video with final images.